Apple just dropped a wave of fresh tech at its September 2025 keynote, and here at Simply—Everything Apple, we’re buzzing. From earbuds that double as fitness trackers to watches that could literally save your life, these upgrades are more than just cosmetic. They’re reshaping how we connect, stay healthy, and stay safe.
While the iPhone lineup made headlines (hello, thinnest iPhone ever), we’re focusing on the products you’ll actually be able to try, test, and take home right here in Springfield: the new AirPods Pro 3 and the latest Apple Watch models. And for those already itching to know, yes—we’ll give you a sneak peek at what’s new with the iPhones too.
Apple’s third-generation AirPods Pro take everything people love about these iconic earbuds and push them even further.
The most noticeable upgrade is the enhanced Active Noise Cancellation. Apple refined the fit with sleeker contours and new foam-tipped options, so whether you’re taking calls in a bustling coffee shop or tuning out the roar of a Southwest Missouri mower on a Saturday morning, these earbuds do the heavy lifting.
But what really sets the AirPods Pro 3 apart is what’s happening beyond sound. Built-in heart-rate monitoring means your earbuds can now track workouts and wellness stats, syncing seamlessly with Apple’s Fitness app. They’re turning into mini health companions—perfect for jogs around Nathanael Greene Park or long bike rides on the Frisco Greenway Trail.
And if you’ve ever wished for a universal translator in your ear, Apple’s making that dream a reality. The real-time language translation feature promises to make travel and multicultural communication easier than ever. Whether you’re traveling abroad or helping a visitor here in Springfield, your earbuds will literally bridge the language gap.
The Ultra line has always been Apple’s rugged explorer, but this year’s Ultra 3 feels like it belongs in every serious adventurer’s toolkit.
The standout new feature? Emergency SOS via satellite. If you’re hiking in the Ozarks or kayaking Table Rock Lake, you’ll still be able to send critical messages even when cell service disappears. That’s more than convenient—it could be life-saving.
Apple also introduced the largest display ever on an Apple Watch, making maps, workout metrics, and messages easier to see, even under bright sunlight. Pair that with a 42-hour battery life (and even longer in low-power mode), and you’ve got a smartwatch ready for multi-day trips without scrambling for a charger.
Add in 5G connectivity, rugged durability, and satellite messaging, and the Ultra 3 is Apple’s boldest statement yet for people who don’t sit still.
For those who don’t need the heavy-duty adventure gear of the Ultra, the new Series 11 focuses squarely on health and everyday performance.
The big headline is the addition of hypertension notifications—alerts that can notify you if your blood pressure reaches concerning levels. Combined with Apple’s existing heart monitoring, this makes the Series 11 a true partner in preventative health.
Sleep tracking also got a serious upgrade with the introduction of a comprehensive sleep score. Instead of vague data, you’ll now see clear insights into your rest quality, helping you make smarter lifestyle adjustments.
Apple also doubled down on durability, with a screen that’s twice as scratch-resistant, and boosted the battery to last up to 24 hours. In other words, this is a watch built for the daily hustle of work, family, and play.
Apple’s most budget-friendly watch option, the SE 3, is now more capable than ever.
It borrows some of the advanced health tracking that used to be exclusive to premium models, making it a smart pick for families, students, or first-time smartwatch owners. The new Always-On display means you don’t have to raise your wrist to check the time or notifications, and fast charging support keeps you connected even with a busy schedule.
This is the model that delivers Apple’s signature ecosystem benefits at an approachable price point, without feeling like a compromise.
Even though iPhones aren’t available in-store at Simply just yet, we know many of our customers want to stay in the loop. Apple’s newest iPhone lineup is making headlines for both design and performance.
iPhone 17: A larger, brighter 6.3-inch ProMotion OLED display (120 Hz) powered by the blazing A19 chip. Expect smoother scrolling, more vibrant visuals, and faster performance. It also comes in new colors like Lavender, Sage, and Mist Blue.
iPhone Air: The talk of the show, this is Apple’s thinnest iPhone ever, just 5.5 mm thick. Crafted from titanium and aluminum, it’s ultra-light but still houses a 48 MP rear camera and Apple’s new C1X modem for faster, more stable connectivity.
iPhone 17 Pro & Pro Max: Redesigned with a horizontal camera bar—goodbye, desk wobble! The Pro Max introduces vapor-chamber cooling for better heat management, a monster 39-hour battery, and a triple 48 MP camera system with up to 8× optical zoom.
These iPhones may not be hitting Simply shelves, but they’ll shape conversations in the tech world—and may be the perfect pairings with those new AirPods Pro 3 and Watches.
Apple isn’t just adding features for the sake of flash. The AirPods Pro 3, Apple Watch family, and iPhone lineup are blending health, safety, and convenience into everyday tech. For Southwest Missourians, that means:
Smarter workouts with earbuds that double as heart-rate trackers.
Peace of mind with a watch that connects via satellite when you’re off the grid.
Better wellness insights with tools that help you sleep better and monitor blood pressure.
Cutting-edge performance with thinner, faster iPhones designed for work and play.
These aren’t just gadgets—they’re lifestyle upgrades.
Apple’s September 2025 event proved once again that the company is leaning hard into health, safety, and connectivity. From the gym to the great outdoors, from Springfield streets to far-off travels, the new AirPods Pro 3, Apple Watches, and iPhone lineup are designed to meet people where they live, work, and explore.
You’ll be able to see and experience the AirPods Pro 3 and Apple Watches soon at Simply—Everything Apple. Whether you’re curious about the fit of the AirPods Pro 3 or want to compare the Ultra 3 to the Series 11 side by side, we’ll have the gear and the guidance you need.
Because here, it’s not just about the devices—it’s about helping you get more out of your life with the right technology.
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